Marketing in Singapore : macro trends and their implications for marketing management - 1999 update & extension

Research Paper Series (National University of Singapore. Faculty of Business Administration); 1999-079

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Bibliographic Details
Main Authors: Wirtz, Jochen, Lee, Meng Chung
Other Authors: MARKETING
Format: Working Paper/Technical Report
Published: 2018
Online Access:http://scholarbank.nus.edu.sg/handle/10635/140353
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Institution: National University of Singapore
id sg-nus-scholar.10635-140353
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spelling sg-nus-scholar.10635-1403532019-04-23T08:58:20Z Marketing in Singapore : macro trends and their implications for marketing management - 1999 update & extension Wirtz, Jochen Lee, Meng Chung MARKETING Research Paper Series (National University of Singapore. Faculty of Business Administration); 1999-079 1-57 2018-04-19T04:14:46Z 2018-04-19T04:14:46Z 1999-09 Working Paper/Technical Report Wirtz, Jochen, Lee, Meng Chung (1999-09). Marketing in Singapore : macro trends and their implications for marketing management - 1999 update & extension. Research Paper Series (National University of Singapore. Faculty of Business Administration); 1999-079 : 1-57. ScholarBank@NUS Repository. http://scholarbank.nus.edu.sg/handle/10635/140353 Research Paper Series; 1999-079
institution National University of Singapore
building NUS Library
country Singapore
collection ScholarBank@NUS
description Research Paper Series (National University of Singapore. Faculty of Business Administration); 1999-079
author2 MARKETING
author_facet MARKETING
Wirtz, Jochen
Lee, Meng Chung
format Working Paper/Technical Report
author Wirtz, Jochen
Lee, Meng Chung
spellingShingle Wirtz, Jochen
Lee, Meng Chung
Marketing in Singapore : macro trends and their implications for marketing management - 1999 update & extension
author_sort Wirtz, Jochen
title Marketing in Singapore : macro trends and their implications for marketing management - 1999 update & extension
title_short Marketing in Singapore : macro trends and their implications for marketing management - 1999 update & extension
title_full Marketing in Singapore : macro trends and their implications for marketing management - 1999 update & extension
title_fullStr Marketing in Singapore : macro trends and their implications for marketing management - 1999 update & extension
title_full_unstemmed Marketing in Singapore : macro trends and their implications for marketing management - 1999 update & extension
title_sort marketing in singapore : macro trends and their implications for marketing management - 1999 update & extension
publishDate 2018
url http://scholarbank.nus.edu.sg/handle/10635/140353
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