Recent advances in understanding and managing consumer word-of-mouth
Research Paper Series (National University of Singapore. Faculty of Business Administration); 1999-090
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| Format: | Working Paper/Technical Report |
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2018
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| Online Access: | http://scholarbank.nus.edu.sg/handle/10635/140359 |
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sg-nus-scholar.10635-1403592019-04-23T08:58:18Z Recent advances in understanding and managing consumer word-of-mouth Chew, Patricia Wirtz, Jochen MARKETING Research Paper Series (National University of Singapore. Faculty of Business Administration); 1999-090 1-40 2018-04-19T04:14:52Z 2018-04-19T04:14:52Z 1999-12 Working Paper/Technical Report Chew, Patricia, Wirtz, Jochen (1999-12). Recent advances in understanding and managing consumer word-of-mouth. Research Paper Series (National University of Singapore. Faculty of Business Administration); 1999-090 : 1-40. ScholarBank@NUS Repository. http://scholarbank.nus.edu.sg/handle/10635/140359 Research Paper Series; 1999-090 |
| institution |
National University of Singapore |
| building |
NUS Library |
| country |
Singapore |
| collection |
ScholarBank@NUS |
| description |
Research Paper Series (National University of Singapore. Faculty of Business Administration); 1999-090 |
| author2 |
MARKETING |
| author_facet |
MARKETING Chew, Patricia Wirtz, Jochen |
| format |
Working Paper/Technical Report |
| author |
Chew, Patricia Wirtz, Jochen |
| spellingShingle |
Chew, Patricia Wirtz, Jochen Recent advances in understanding and managing consumer word-of-mouth |
| author_sort |
Chew, Patricia |
| title |
Recent advances in understanding and managing consumer word-of-mouth |
| title_short |
Recent advances in understanding and managing consumer word-of-mouth |
| title_full |
Recent advances in understanding and managing consumer word-of-mouth |
| title_fullStr |
Recent advances in understanding and managing consumer word-of-mouth |
| title_full_unstemmed |
Recent advances in understanding and managing consumer word-of-mouth |
| title_sort |
recent advances in understanding and managing consumer word-of-mouth |
| publishDate |
2018 |
| url |
http://scholarbank.nus.edu.sg/handle/10635/140359 |
| _version_ |
1681097973009743872 |