Segmentation of library visitors in Singapore : learning and reading-related lifestyles

Research Paper Series (National University of Singapore. Faculty of Business Administration); 2002-019

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Bibliographic Details
Main Authors: Kau, Ah Keng, Kwon, Jung, Wirtz, Jochen
Other Authors: MARKETING
Format: Working Paper/Technical Report
Published: 2018
Online Access:http://scholarbank.nus.edu.sg/handle/10635/140431
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Institution: National University of Singapore
id sg-nus-scholar.10635-140431
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spelling sg-nus-scholar.10635-1404312019-04-23T08:58:19Z Segmentation of library visitors in Singapore : learning and reading-related lifestyles Kau, Ah Keng Kwon, Jung Wirtz, Jochen MARKETING Research Paper Series (National University of Singapore. Faculty of Business Administration); 2002-019 1-32 2018-04-19T05:48:25Z 2018-04-19T05:48:25Z 2002-05 Working Paper/Technical Report Kau, Ah Keng, Kwon, Jung, Wirtz, Jochen (2002-05). Segmentation of library visitors in Singapore : learning and reading-related lifestyles. Research Paper Series (National University of Singapore. Faculty of Business Administration); 2002-019 : 1-32. ScholarBank@NUS Repository. http://scholarbank.nus.edu.sg/handle/10635/140431 Research Paper Series; 2002-019
institution National University of Singapore
building NUS Library
country Singapore
collection ScholarBank@NUS
description Research Paper Series (National University of Singapore. Faculty of Business Administration); 2002-019
author2 MARKETING
author_facet MARKETING
Kau, Ah Keng
Kwon, Jung
Wirtz, Jochen
format Working Paper/Technical Report
author Kau, Ah Keng
Kwon, Jung
Wirtz, Jochen
spellingShingle Kau, Ah Keng
Kwon, Jung
Wirtz, Jochen
Segmentation of library visitors in Singapore : learning and reading-related lifestyles
author_sort Kau, Ah Keng
title Segmentation of library visitors in Singapore : learning and reading-related lifestyles
title_short Segmentation of library visitors in Singapore : learning and reading-related lifestyles
title_full Segmentation of library visitors in Singapore : learning and reading-related lifestyles
title_fullStr Segmentation of library visitors in Singapore : learning and reading-related lifestyles
title_full_unstemmed Segmentation of library visitors in Singapore : learning and reading-related lifestyles
title_sort segmentation of library visitors in singapore : learning and reading-related lifestyles
publishDate 2018
url http://scholarbank.nus.edu.sg/handle/10635/140431
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