Marketing in Singapore : macro trends and their implications for marketing management - 2003 update and extension

Research Paper Series (National University of Singapore. Faculty of Business Administration); 2003-003

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Bibliographic Details
Main Authors: Wirtz, Jochen, Chung, Cindy M. Y.
Other Authors: MARKETING
Format: Working Paper/Technical Report
Published: 2018
Online Access:http://scholarbank.nus.edu.sg/handle/10635/140443
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Institution: National University of Singapore
Description
Summary:Research Paper Series (National University of Singapore. Faculty of Business Administration); 2003-003