UNDERSTANDING BLOGS AS A MARKETING TOOL: DOMAIN SPECIALIZATION, PRODUCT NEWNESS AND SPONSORSHIP

Bachelor's

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Bibliographic Details
Main Author: PNG TIAN CHYE MAURICE
Other Authors: FINANCE & ACCOUNTING
Format: Theses and Dissertations
Published: 2018
Online Access:http://scholarbank.nus.edu.sg/handle/10635/147378
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Institution: National University of Singapore
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