THE ROLE OF UNCERTAINTY IN ENHANCING CONSUMER RESPONSES FOR PROMOTIONAL GIVEAWAYS

Bachelor's

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Bibliographic Details
Main Author: LIU CHAN
Other Authors: FINANCE & ACCOUNTING
Format: Theses and Dissertations
Published: 2018
Online Access:http://scholarbank.nus.edu.sg/handle/10635/147459
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Institution: National University of Singapore
id sg-nus-scholar.10635-147459
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spelling sg-nus-scholar.10635-1474592019-04-11T16:29:16Z THE ROLE OF UNCERTAINTY IN ENHANCING CONSUMER RESPONSES FOR PROMOTIONAL GIVEAWAYS LIU CHAN FINANCE & ACCOUNTING LEE YIH HWAI Bachelor's BACHELOR OF BUSINESS ADMINISTRATION WITH HONOURS 2018-09-20T04:10:54Z 2018-09-20T04:10:54Z 2008 Thesis LIU CHAN (2008). THE ROLE OF UNCERTAINTY IN ENHANCING CONSUMER RESPONSES FOR PROMOTIONAL GIVEAWAYS. ScholarBank@NUS Repository. http://scholarbank.nus.edu.sg/handle/10635/147459
institution National University of Singapore
building NUS Library
country Singapore
collection ScholarBank@NUS
description Bachelor's
author2 FINANCE & ACCOUNTING
author_facet FINANCE & ACCOUNTING
LIU CHAN
format Theses and Dissertations
author LIU CHAN
spellingShingle LIU CHAN
THE ROLE OF UNCERTAINTY IN ENHANCING CONSUMER RESPONSES FOR PROMOTIONAL GIVEAWAYS
author_sort LIU CHAN
title THE ROLE OF UNCERTAINTY IN ENHANCING CONSUMER RESPONSES FOR PROMOTIONAL GIVEAWAYS
title_short THE ROLE OF UNCERTAINTY IN ENHANCING CONSUMER RESPONSES FOR PROMOTIONAL GIVEAWAYS
title_full THE ROLE OF UNCERTAINTY IN ENHANCING CONSUMER RESPONSES FOR PROMOTIONAL GIVEAWAYS
title_fullStr THE ROLE OF UNCERTAINTY IN ENHANCING CONSUMER RESPONSES FOR PROMOTIONAL GIVEAWAYS
title_full_unstemmed THE ROLE OF UNCERTAINTY IN ENHANCING CONSUMER RESPONSES FOR PROMOTIONAL GIVEAWAYS
title_sort role of uncertainty in enhancing consumer responses for promotional giveaways
publishDate 2018
url http://scholarbank.nus.edu.sg/handle/10635/147459
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