SME's MARKET ENTRY STRATEGY: SUBSTITUTION INSTEAD OF NICHING

Research Paper Series (National University of Singapore. Faculty of Business Administration); 1998-061

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Bibliographic Details
Main Authors:	LIM GUAN HUA, TAN SOO JIUAN, LEE KHAI SHEANG
Other Authors:	FINANCE & ACCOUNTING
Format:	Working Paper/Technical Report
Published:	2018
Online Access:	http://scholarbank.nus.edu.sg/handle/10635/149186
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Institution:	National University of Singapore

id	sg-nus-scholar.10635-149186
record_format	dspace
spelling	sg-nus-scholar.10635-1491862024-11-14T07:10:07Z SME's MARKET ENTRY STRATEGY: SUBSTITUTION INSTEAD OF NICHING LIM GUAN HUA TAN SOO JIUAN LEE KHAI SHEANG FINANCE & ACCOUNTING MARKETING Research Paper Series (National University of Singapore. Faculty of Business Administration); 1998-061 1-19 2018-11-28T06:35:29Z 2018-11-28T06:35:29Z 1998-10 Working Paper/Technical Report LIM GUAN HUA, TAN SOO JIUAN, LEE KHAI SHEANG (1998-10). SME's MARKET ENTRY STRATEGY: SUBSTITUTION INSTEAD OF NICHING. Research Paper Series (National University of Singapore. Faculty of Business Administration); 1998-061 : 1-19. ScholarBank@NUS Repository. http://scholarbank.nus.edu.sg/handle/10635/149186 Research Paper Series; 1998-061
institution	National University of Singapore
building	NUS Library
continent	Asia
country	Singapore Singapore
content_provider	NUS Library
collection	ScholarBank@NUS
description	Research Paper Series (National University of Singapore. Faculty of Business Administration); 1998-061
author2	FINANCE & ACCOUNTING
author_facet	FINANCE & ACCOUNTING LIM GUAN HUA TAN SOO JIUAN LEE KHAI SHEANG
format	Working Paper/Technical Report
author	LIM GUAN HUA TAN SOO JIUAN LEE KHAI SHEANG
spellingShingle	LIM GUAN HUA TAN SOO JIUAN LEE KHAI SHEANG SME's MARKET ENTRY STRATEGY: SUBSTITUTION INSTEAD OF NICHING
author_sort	LIM GUAN HUA
title	SME's MARKET ENTRY STRATEGY: SUBSTITUTION INSTEAD OF NICHING
title_short	SME's MARKET ENTRY STRATEGY: SUBSTITUTION INSTEAD OF NICHING
title_full	SME's MARKET ENTRY STRATEGY: SUBSTITUTION INSTEAD OF NICHING
title_fullStr	SME's MARKET ENTRY STRATEGY: SUBSTITUTION INSTEAD OF NICHING
title_full_unstemmed	SME's MARKET ENTRY STRATEGY: SUBSTITUTION INSTEAD OF NICHING
title_sort	sme's market entry strategy: substitution instead of niching
publishDate	2018
url	http://scholarbank.nus.edu.sg/handle/10635/149186
_version_	1821198381034242048

SME's MARKET ENTRY STRATEGY: SUBSTITUTION INSTEAD OF NICHING

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