A CASE STUDY OF THE MARKETING STRATEGY OF A HOTEL

A CASE STUDY OF THE MARKETING STRATEGY OF A HOTEL

Bachelor's

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Bibliographic Details
Main Author: GOH HOON
Other Authors: SCHOOL OF BUILDING & ESTATE MANAGEMENT
Format: Theses and Dissertations
Published: 2019
Subjects:
Marketing
Hospitality Industry
Marketing Mix
Marketing Strategy
Online Access:https://scholarbank.nus.edu.sg/handle/10635/153653
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Institution: National University of Singapore
id sg-nus-scholar.10635-153653
record_format dspace
spelling sg-nus-scholar.10635-1536532024-10-26T01:21:43Z A CASE STUDY OF THE MARKETING STRATEGY OF A HOTEL GOH HOON SCHOOL OF BUILDING & ESTATE MANAGEMENT LAWRENCE CHIN Marketing Hospitality Industry Marketing Mix Marketing Strategy Bachelor's BACHELOR OF SCIENCE (ESTATE MANAGEMENT) 2019-05-03T02:08:37Z 2019-05-03T02:08:37Z 1990 Thesis GOH HOON (1990). A CASE STUDY OF THE MARKETING STRATEGY OF A HOTEL. ScholarBank@NUS Repository. https://scholarbank.nus.edu.sg/handle/10635/153653 CCK BATCHLOAD 20190429
institution National University of Singapore
building NUS Library
continent Asia
country Singapore
Singapore
content_provider NUS Library
collection ScholarBank@NUS
topic Marketing
Hospitality Industry
Marketing Mix
Marketing Strategy
spellingShingle Marketing
Hospitality Industry
Marketing Mix
Marketing Strategy
GOH HOON
A CASE STUDY OF THE MARKETING STRATEGY OF A HOTEL
description Bachelor's
author2 SCHOOL OF BUILDING & ESTATE MANAGEMENT
author_facet SCHOOL OF BUILDING & ESTATE MANAGEMENT
GOH HOON
format Theses and Dissertations
author GOH HOON
author_sort GOH HOON
title A CASE STUDY OF THE MARKETING STRATEGY OF A HOTEL
title_short A CASE STUDY OF THE MARKETING STRATEGY OF A HOTEL
title_full A CASE STUDY OF THE MARKETING STRATEGY OF A HOTEL
title_fullStr A CASE STUDY OF THE MARKETING STRATEGY OF A HOTEL
title_full_unstemmed A CASE STUDY OF THE MARKETING STRATEGY OF A HOTEL
title_sort case study of the marketing strategy of a hotel
publishDate 2019
url https://scholarbank.nus.edu.sg/handle/10635/153653
_version_ 1821220888774705152

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