THE EFFECTS OF VISUAL-VERBAL CONGRUENCY AND THE LENGTH OF COPY ON THE MISCOMPREHENSION OF HIGH AND LOW PRODUCT INVOLVEMENT PRINT ADVERTISEMENTS

Bachelor's

Saved in:

Bibliographic Details
Main Author:	LEONG HIN CHUEE
Other Authors:	BUSINESS ADMINISTRATION
Format:	Theses and Dissertations
Published:	2020
Online Access:	https://scholarbank.nus.edu.sg/handle/10635/166056
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	National University of Singapore

id	sg-nus-scholar.10635-166056
record_format	dspace
spelling	sg-nus-scholar.10635-1660562021-02-08T09:08:57Z THE EFFECTS OF VISUAL-VERBAL CONGRUENCY AND THE LENGTH OF COPY ON THE MISCOMPREHENSION OF HIGH AND LOW PRODUCT INVOLVEMENT PRINT ADVERTISEMENTS LEONG HIN CHUEE BUSINESS ADMINISTRATION DE LEON Bachelor's BACHELOR OF BUSINESS ADMINISTRATION WITH HONOURS 2020-03-27T07:39:07Z 2020-03-27T07:39:07Z 1990 Thesis LEONG HIN CHUEE (1990). THE EFFECTS OF VISUAL-VERBAL CONGRUENCY AND THE LENGTH OF COPY ON THE MISCOMPREHENSION OF HIGH AND LOW PRODUCT INVOLVEMENT PRINT ADVERTISEMENTS. ScholarBank@NUS Repository. https://scholarbank.nus.edu.sg/handle/10635/166056 CCK BATCHLOAD 20200327
institution	National University of Singapore
building	NUS Library
continent	Asia
country	Singapore Singapore
content_provider	NUS Library
collection	ScholarBank@NUS
description	Bachelor's
author2	BUSINESS ADMINISTRATION
author_facet	BUSINESS ADMINISTRATION LEONG HIN CHUEE
format	Theses and Dissertations
author	LEONG HIN CHUEE
spellingShingle	LEONG HIN CHUEE THE EFFECTS OF VISUAL-VERBAL CONGRUENCY AND THE LENGTH OF COPY ON THE MISCOMPREHENSION OF HIGH AND LOW PRODUCT INVOLVEMENT PRINT ADVERTISEMENTS
author_sort	LEONG HIN CHUEE
title	THE EFFECTS OF VISUAL-VERBAL CONGRUENCY AND THE LENGTH OF COPY ON THE MISCOMPREHENSION OF HIGH AND LOW PRODUCT INVOLVEMENT PRINT ADVERTISEMENTS
title_short	THE EFFECTS OF VISUAL-VERBAL CONGRUENCY AND THE LENGTH OF COPY ON THE MISCOMPREHENSION OF HIGH AND LOW PRODUCT INVOLVEMENT PRINT ADVERTISEMENTS
title_full	THE EFFECTS OF VISUAL-VERBAL CONGRUENCY AND THE LENGTH OF COPY ON THE MISCOMPREHENSION OF HIGH AND LOW PRODUCT INVOLVEMENT PRINT ADVERTISEMENTS
title_fullStr	THE EFFECTS OF VISUAL-VERBAL CONGRUENCY AND THE LENGTH OF COPY ON THE MISCOMPREHENSION OF HIGH AND LOW PRODUCT INVOLVEMENT PRINT ADVERTISEMENTS
title_full_unstemmed	THE EFFECTS OF VISUAL-VERBAL CONGRUENCY AND THE LENGTH OF COPY ON THE MISCOMPREHENSION OF HIGH AND LOW PRODUCT INVOLVEMENT PRINT ADVERTISEMENTS
title_sort	effects of visual-verbal congruency and the length of copy on the miscomprehension of high and low product involvement print advertisements
publishDate	2020
url	https://scholarbank.nus.edu.sg/handle/10635/166056
_version_	1692007211590483968

THE EFFECTS OF VISUAL-VERBAL CONGRUENCY AND THE LENGTH OF COPY ON THE MISCOMPREHENSION OF HIGH AND LOW PRODUCT INVOLVEMENT PRINT ADVERTISEMENTS

Similar Items