AN EXPLORATORY STUDY OF GENERIC AND NEO-GENERIC PRODUCTS IN SINGAPORE : THE SUPERMARKET RETAILERS' VIEW

Bachelor's

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Bibliographic Details
Main Author: KEE SIEW YUEN
Other Authors: ECONOMICS & STATISTICS
Format: Theses and Dissertations
Published: 2020
Online Access:https://scholarbank.nus.edu.sg/handle/10635/170052
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Institution: National University of Singapore
Description
Summary:Bachelor's