MOTIVATIONS, ATTITUDES AND PREFERENCES TOWARDS MOVIES : A SEGMENTATION OF SINGAPOREAN CHINESE UNDERGRADUATES

Bachelor's

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Bibliographic Details
Main Author: JASVEER KAUR D/O JAGDEV SINGH
Other Authors: BUSINESS ADMINISTRATION
Format: Theses and Dissertations
Published: 2020
Online Access:https://scholarbank.nus.edu.sg/handle/10635/170390
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Institution: National University of Singapore
Description
Summary:Bachelor's