BRAND NAME VS. COUNTRY IMAGE EFFECTS : CHINESE CONSUMER EVALUATION OF HYBRID PRODUCTS

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Bibliographic Details
Main Author:	HU XIAOHONG
Other Authors:	MARKETING
Format:	Theses and Dissertations
Published:	2020
Online Access:	https://scholarbank.nus.edu.sg/handle/10635/175904
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Institution:	National University of Singapore

id	sg-nus-scholar.10635-175904
record_format	dspace
spelling	sg-nus-scholar.10635-1759042024-04-17T02:01:00Z BRAND NAME VS. COUNTRY IMAGE EFFECTS : CHINESE CONSUMER EVALUATION OF HYBRID PRODUCTS HU XIAOHONG MARKETING KWON JUNG KAU AH KENG Master's MASTER OF SCIENCE (MANAGEMENT) 2020-09-11T05:17:41Z 2020-09-11T05:17:41Z 2000 Thesis HU XIAOHONG (2000). BRAND NAME VS. COUNTRY IMAGE EFFECTS : CHINESE CONSUMER EVALUATION OF HYBRID PRODUCTS. ScholarBank@NUS Repository. https://scholarbank.nus.edu.sg/handle/10635/175904 CCK BATCHLOAD 20200918
institution	National University of Singapore
building	NUS Library
continent	Asia
country	Singapore Singapore
content_provider	NUS Library
collection	ScholarBank@NUS
description	Master's
author2	MARKETING
author_facet	MARKETING HU XIAOHONG
format	Theses and Dissertations
author	HU XIAOHONG
spellingShingle	HU XIAOHONG BRAND NAME VS. COUNTRY IMAGE EFFECTS : CHINESE CONSUMER EVALUATION OF HYBRID PRODUCTS
author_sort	HU XIAOHONG
title	BRAND NAME VS. COUNTRY IMAGE EFFECTS : CHINESE CONSUMER EVALUATION OF HYBRID PRODUCTS
title_short	BRAND NAME VS. COUNTRY IMAGE EFFECTS : CHINESE CONSUMER EVALUATION OF HYBRID PRODUCTS
title_full	BRAND NAME VS. COUNTRY IMAGE EFFECTS : CHINESE CONSUMER EVALUATION OF HYBRID PRODUCTS
title_fullStr	BRAND NAME VS. COUNTRY IMAGE EFFECTS : CHINESE CONSUMER EVALUATION OF HYBRID PRODUCTS
title_full_unstemmed	BRAND NAME VS. COUNTRY IMAGE EFFECTS : CHINESE CONSUMER EVALUATION OF HYBRID PRODUCTS
title_sort	brand name vs. country image effects : chinese consumer evaluation of hybrid products
publishDate	2020
url	https://scholarbank.nus.edu.sg/handle/10635/175904
_version_	1800914403174907904

BRAND NAME VS. COUNTRY IMAGE EFFECTS : CHINESE CONSUMER EVALUATION OF HYBRID PRODUCTS

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