THE EFFECT OF CONSUMERS' PERCEIVED SOCIAL MOBILITY ON BRAND UPWARD EXTENSION EVALUATION

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Bibliographic Details
Main Author:	ZHAO SHIYU
Other Authors:	MARKETING
Format:	Theses and Dissertations
Language:	English
Published:	2020
Subjects:	perceived social mobility, brand extension, anthropomorphism, product evaluation, brand personality, brand equity
Online Access:	https://scholarbank.nus.edu.sg/handle/10635/176931
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Institution:	National University of Singapore
Language:	English

id	sg-nus-scholar.10635-176931
record_format	dspace
spelling	sg-nus-scholar.10635-1769312024-10-27T02:51:19Z THE EFFECT OF CONSUMERS' PERCEIVED SOCIAL MOBILITY ON BRAND UPWARD EXTENSION EVALUATION ZHAO SHIYU MARKETING Xiuping Li perceived social mobility, brand extension, anthropomorphism, product evaluation, brand personality, brand equity Master's MASTER OF SCIENCE (RSH-BIZ) 2020-09-30T18:00:45Z 2020-09-30T18:00:45Z 2019-12-16 Thesis ZHAO SHIYU (2019-12-16). THE EFFECT OF CONSUMERS' PERCEIVED SOCIAL MOBILITY ON BRAND UPWARD EXTENSION EVALUATION. ScholarBank@NUS Repository. https://scholarbank.nus.edu.sg/handle/10635/176931 en
institution	National University of Singapore
building	NUS Library
continent	Asia
country	Singapore Singapore
content_provider	NUS Library
collection	ScholarBank@NUS
language	English
topic	perceived social mobility, brand extension, anthropomorphism, product evaluation, brand personality, brand equity
spellingShingle	perceived social mobility, brand extension, anthropomorphism, product evaluation, brand personality, brand equity ZHAO SHIYU THE EFFECT OF CONSUMERS' PERCEIVED SOCIAL MOBILITY ON BRAND UPWARD EXTENSION EVALUATION
description	Master's
author2	MARKETING
author_facet	MARKETING ZHAO SHIYU
format	Theses and Dissertations
author	ZHAO SHIYU
author_sort	ZHAO SHIYU
title	THE EFFECT OF CONSUMERS' PERCEIVED SOCIAL MOBILITY ON BRAND UPWARD EXTENSION EVALUATION
title_short	THE EFFECT OF CONSUMERS' PERCEIVED SOCIAL MOBILITY ON BRAND UPWARD EXTENSION EVALUATION
title_full	THE EFFECT OF CONSUMERS' PERCEIVED SOCIAL MOBILITY ON BRAND UPWARD EXTENSION EVALUATION
title_fullStr	THE EFFECT OF CONSUMERS' PERCEIVED SOCIAL MOBILITY ON BRAND UPWARD EXTENSION EVALUATION
title_full_unstemmed	THE EFFECT OF CONSUMERS' PERCEIVED SOCIAL MOBILITY ON BRAND UPWARD EXTENSION EVALUATION
title_sort	effect of consumers' perceived social mobility on brand upward extension evaluation
publishDate	2020
url	https://scholarbank.nus.edu.sg/handle/10635/176931
_version_	1821213016373329920

THE EFFECT OF CONSUMERS' PERCEIVED SOCIAL MOBILITY ON BRAND UPWARD EXTENSION EVALUATION

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