THE EFFECT OF CONSUMERS' PERCEIVED SOCIAL MOBILITY ON BRAND UPWARD EXTENSION EVALUATION
Master's
Saved in:
| 主要作者: | |
|---|---|
| 其他作者: | |
| 格式: | Theses and Dissertations |
| 語言: | English |
| 出版: |
2020
|
| 主題: | |
| 在線閱讀: | https://scholarbank.nus.edu.sg/handle/10635/176931 |
| 標簽: |
添加標簽
沒有標簽, 成為第一個標記此記錄!
|
| 機構: | National University of Singapore |
| 語言: | English |
| id |
sg-nus-scholar.10635-176931 |
|---|---|
| record_format |
dspace |
| spelling |
sg-nus-scholar.10635-1769312024-10-27T02:51:19Z THE EFFECT OF CONSUMERS' PERCEIVED SOCIAL MOBILITY ON BRAND UPWARD EXTENSION EVALUATION ZHAO SHIYU MARKETING Xiuping Li perceived social mobility, brand extension, anthropomorphism, product evaluation, brand personality, brand equity Master's MASTER OF SCIENCE (RSH-BIZ) 2020-09-30T18:00:45Z 2020-09-30T18:00:45Z 2019-12-16 Thesis ZHAO SHIYU (2019-12-16). THE EFFECT OF CONSUMERS' PERCEIVED SOCIAL MOBILITY ON BRAND UPWARD EXTENSION EVALUATION. ScholarBank@NUS Repository. https://scholarbank.nus.edu.sg/handle/10635/176931 en |
| institution |
National University of Singapore |
| building |
NUS Library |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
NUS Library |
| collection |
ScholarBank@NUS |
| language |
English |
| topic |
perceived social mobility, brand extension, anthropomorphism, product evaluation, brand personality, brand equity |
| spellingShingle |
perceived social mobility, brand extension, anthropomorphism, product evaluation, brand personality, brand equity ZHAO SHIYU THE EFFECT OF CONSUMERS' PERCEIVED SOCIAL MOBILITY ON BRAND UPWARD EXTENSION EVALUATION |
| description |
Master's |
| author2 |
MARKETING |
| author_facet |
MARKETING ZHAO SHIYU |
| format |
Theses and Dissertations |
| author |
ZHAO SHIYU |
| author_sort |
ZHAO SHIYU |
| title |
THE EFFECT OF CONSUMERS' PERCEIVED SOCIAL MOBILITY ON BRAND UPWARD EXTENSION EVALUATION |
| title_short |
THE EFFECT OF CONSUMERS' PERCEIVED SOCIAL MOBILITY ON BRAND UPWARD EXTENSION EVALUATION |
| title_full |
THE EFFECT OF CONSUMERS' PERCEIVED SOCIAL MOBILITY ON BRAND UPWARD EXTENSION EVALUATION |
| title_fullStr |
THE EFFECT OF CONSUMERS' PERCEIVED SOCIAL MOBILITY ON BRAND UPWARD EXTENSION EVALUATION |
| title_full_unstemmed |
THE EFFECT OF CONSUMERS' PERCEIVED SOCIAL MOBILITY ON BRAND UPWARD EXTENSION EVALUATION |
| title_sort |
effect of consumers' perceived social mobility on brand upward extension evaluation |
| publishDate |
2020 |
| url |
https://scholarbank.nus.edu.sg/handle/10635/176931 |
| _version_ |
1821213016373329920 |