TWO STUDIES ON DYNAMIC ONLINE MARKETING: EVIDENCE FROM EYE-TRACKING
Ph.D
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Theses and Dissertations |
| Language: | English |
| Published: |
2020
|
| Subjects: | |
| Online Access: | https://scholarbank.nus.edu.sg/handle/10635/182546 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | National University of Singapore |
| Language: | English |
| id |
sg-nus-scholar.10635-182546 |
|---|---|
| record_format |
dspace |
| spelling |
sg-nus-scholar.10635-1825462020-11-01T13:30:20Z TWO STUDIES ON DYNAMIC ONLINE MARKETING: EVIDENCE FROM EYE-TRACKING MIAO XIAOYU INFORMATION SYSTEMS & ANALYTICS Jiang Zhenhui online marketing, video initiating formats, image formats, eye-tracking, experiment Ph.D DOCTOR OF PHILOSOPHY (SOC) 2020-10-31T18:00:32Z 2020-10-31T18:00:32Z 2019-12-31 Thesis MIAO XIAOYU (2019-12-31). TWO STUDIES ON DYNAMIC ONLINE MARKETING: EVIDENCE FROM EYE-TRACKING. ScholarBank@NUS Repository. https://scholarbank.nus.edu.sg/handle/10635/182546 0000-0002-0752-1218 en |
| institution |
National University of Singapore |
| building |
NUS Library |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
NUS Library |
| collection |
ScholarBank@NUS |
| language |
English |
| topic |
online marketing, video initiating formats, image formats, eye-tracking, experiment |
| spellingShingle |
online marketing, video initiating formats, image formats, eye-tracking, experiment MIAO XIAOYU TWO STUDIES ON DYNAMIC ONLINE MARKETING: EVIDENCE FROM EYE-TRACKING |
| description |
Ph.D |
| author2 |
INFORMATION SYSTEMS & ANALYTICS |
| author_facet |
INFORMATION SYSTEMS & ANALYTICS MIAO XIAOYU |
| format |
Theses and Dissertations |
| author |
MIAO XIAOYU |
| author_sort |
MIAO XIAOYU |
| title |
TWO STUDIES ON DYNAMIC ONLINE MARKETING: EVIDENCE FROM EYE-TRACKING |
| title_short |
TWO STUDIES ON DYNAMIC ONLINE MARKETING: EVIDENCE FROM EYE-TRACKING |
| title_full |
TWO STUDIES ON DYNAMIC ONLINE MARKETING: EVIDENCE FROM EYE-TRACKING |
| title_fullStr |
TWO STUDIES ON DYNAMIC ONLINE MARKETING: EVIDENCE FROM EYE-TRACKING |
| title_full_unstemmed |
TWO STUDIES ON DYNAMIC ONLINE MARKETING: EVIDENCE FROM EYE-TRACKING |
| title_sort |
two studies on dynamic online marketing: evidence from eye-tracking |
| publishDate |
2020 |
| url |
https://scholarbank.nus.edu.sg/handle/10635/182546 |
| _version_ |
1683425205389623296 |