Mobility as a Service (MaaS): The Importance of Transportation Psychology

• Main Authors: Geoff Tomaino, Jasper Teow, Ziv Carmon, LEE WHEE CHUEN LEONARD, Moshe Ben-Akiva, Charlene Chen, Wai Yan Leong, Shanjun Li, Nan Yang, Jinhua Zhao
• Other Authors: MARKETING
• Format: Article
• Language: English
• Published: Springer 2021
• Subjects: Mobility-as-a-Service; Transportation-Experience; Transportation-Nudges; Commuter-Psychology; Transportation-Decision-Making; Psychology-Informed-Design
• Online Access: https://scholarbank.nus.edu.sg/handle/10635/191386
• Institution: National University of Singapore

Marketing Letters