SOCIAL MEDIA BUZZ AND NEW PRODUCT ADOPTION

Ph.D

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Bibliographic Details
Main Author:	VIVEK SUNDAR MAGESH
Other Authors:	MARKETING
Format:	Theses and Dissertations
Language:	English
Published:	2021
Subjects:	Diffusion, Social Media, BERT, Box Office
Online Access:	https://scholarbank.nus.edu.sg/handle/10635/191882
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Institution:	National University of Singapore
Language:	English

id	sg-nus-scholar.10635-191882
record_format	dspace
spelling	sg-nus-scholar.10635-1918822023-06-01T18:01:09Z SOCIAL MEDIA BUZZ AND NEW PRODUCT ADOPTION VIVEK SUNDAR MAGESH MARKETING Trichy V Krishnan Diffusion, Social Media, BERT, Box Office Ph.D DOCTOR OF PHILOSOPHY (BIZ) 2021-06-08T18:00:18Z 2021-06-08T18:00:18Z 2021-01-24 Thesis VIVEK SUNDAR MAGESH (2021-01-24). SOCIAL MEDIA BUZZ AND NEW PRODUCT ADOPTION. ScholarBank@NUS Repository. https://scholarbank.nus.edu.sg/handle/10635/191882 en
institution	National University of Singapore
building	NUS Library
continent	Asia
country	Singapore Singapore
content_provider	NUS Library
collection	ScholarBank@NUS
language	English
topic	Diffusion, Social Media, BERT, Box Office
spellingShingle	Diffusion, Social Media, BERT, Box Office VIVEK SUNDAR MAGESH SOCIAL MEDIA BUZZ AND NEW PRODUCT ADOPTION
description	Ph.D
author2	MARKETING
author_facet	MARKETING VIVEK SUNDAR MAGESH
format	Theses and Dissertations
author	VIVEK SUNDAR MAGESH
author_sort	VIVEK SUNDAR MAGESH
title	SOCIAL MEDIA BUZZ AND NEW PRODUCT ADOPTION
title_short	SOCIAL MEDIA BUZZ AND NEW PRODUCT ADOPTION
title_full	SOCIAL MEDIA BUZZ AND NEW PRODUCT ADOPTION
title_fullStr	SOCIAL MEDIA BUZZ AND NEW PRODUCT ADOPTION
title_full_unstemmed	SOCIAL MEDIA BUZZ AND NEW PRODUCT ADOPTION
title_sort	social media buzz and new product adoption
publishDate	2021
url	https://scholarbank.nus.edu.sg/handle/10635/191882
_version_	1770562793880158208

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