FAVORING THE FAMILIAR: OVERCHOICE LEADS TO CHOICE OF FAMILIAR OPTIONS

Ph.D

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Bibliographic Details
Main Author:	TEOW HONG JUN JASPER
Other Authors:	MARKETING
Format:	Theses and Dissertations
Language:	English
Published:	2022
Subjects:	Choice overload, Familiarity, Novelty, Innovativeness, Assortment size, Consumer Decision Making
Online Access:	https://scholarbank.nus.edu.sg/handle/10635/216516
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Institution:	National University of Singapore
Language:	English

id	sg-nus-scholar.10635-216516
record_format	dspace
spelling	sg-nus-scholar.10635-2165162024-02-01T18:00:47Z FAVORING THE FAMILIAR: OVERCHOICE LEADS TO CHOICE OF FAMILIAR OPTIONS TEOW HONG JUN JASPER MARKETING Whee Chuen Leonard Lee Choice overload, Familiarity, Novelty, Innovativeness, Assortment size, Consumer Decision Making Ph.D DOCTOR OF PHILOSOPHY (BIZ) 2022-02-28T18:00:44Z 2022-02-28T18:00:44Z 2021-08-04 Thesis TEOW HONG JUN JASPER (2021-08-04). FAVORING THE FAMILIAR: OVERCHOICE LEADS TO CHOICE OF FAMILIAR OPTIONS. ScholarBank@NUS Repository. https://scholarbank.nus.edu.sg/handle/10635/216516 0000-0002-7740-7170 en
institution	National University of Singapore
building	NUS Library
continent	Asia
country	Singapore Singapore
content_provider	NUS Library
collection	ScholarBank@NUS
language	English
topic	Choice overload, Familiarity, Novelty, Innovativeness, Assortment size, Consumer Decision Making
spellingShingle	Choice overload, Familiarity, Novelty, Innovativeness, Assortment size, Consumer Decision Making TEOW HONG JUN JASPER FAVORING THE FAMILIAR: OVERCHOICE LEADS TO CHOICE OF FAMILIAR OPTIONS
description	Ph.D
author2	MARKETING
author_facet	MARKETING TEOW HONG JUN JASPER
format	Theses and Dissertations
author	TEOW HONG JUN JASPER
author_sort	TEOW HONG JUN JASPER
title	FAVORING THE FAMILIAR: OVERCHOICE LEADS TO CHOICE OF FAMILIAR OPTIONS
title_short	FAVORING THE FAMILIAR: OVERCHOICE LEADS TO CHOICE OF FAMILIAR OPTIONS
title_full	FAVORING THE FAMILIAR: OVERCHOICE LEADS TO CHOICE OF FAMILIAR OPTIONS
title_fullStr	FAVORING THE FAMILIAR: OVERCHOICE LEADS TO CHOICE OF FAMILIAR OPTIONS
title_full_unstemmed	FAVORING THE FAMILIAR: OVERCHOICE LEADS TO CHOICE OF FAMILIAR OPTIONS
title_sort	favoring the familiar: overchoice leads to choice of familiar options
publishDate	2022
url	https://scholarbank.nus.edu.sg/handle/10635/216516
_version_	1789968658097766400

FAVORING THE FAMILIAR: OVERCHOICE LEADS TO CHOICE OF FAMILIAR OPTIONS

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