Personal branding and the commodification of reflexivity

Personal branding and the commodification of reflexivity

10.1177/1749975509356754

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Bibliographic Details
Main Authors: Wee, L., Brooks, A.
Other Authors: ENGLISH LANGUAGE & LITERATURE
Format: Article
Published: 2011
Subjects:
Commodification
Commodity
Habitus
Identity
Personal branding
Reflexivity
Online Access:http://scholarbank.nus.edu.sg/handle/10635/21874
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Institution: National University of Singapore
Description
Summary:10.1177/1749975509356754

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