SILVER MARKET SEGMENT IN SINGAPORE: OPPORTUNITIES FOR DEVELOPMENT OF CREATIVE MARKETING STRATEGIES FOR HEARTLAND MALLS

SILVER MARKET SEGMENT IN SINGAPORE: OPPORTUNITIES FOR DEVELOPMENT OF CREATIVE MARKETING STRATEGIES FOR HEARTLAND MALLS

Bachelor's

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Bibliographic Details
Main Author: Ong Hui Xin Kelly
Other Authors: REAL ESTATE
Format: Dissertation
Language:English
Published: 2012
Subjects:
Real Estate
Sim Loo Lee
2012/2013 RE
Age-specific market
Elderly consumers
Heartland malls
Population ageing
Online Access:https://scholarbank.nus.edu.sg/handle/10635/220145
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Institution: National University of Singapore
Language: English

Internet

https://scholarbank.nus.edu.sg/handle/10635/220145

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