EFFECTS OF PROMOTIONAL EVENTS IN RETAIL MALLS ON SHOPPING BEHAVIOUR

• Main Author: TAY SZE MIN
• Other Authors: REAL ESTATE
• Format: Dissertation
• Language: English
• Published: 2014
• Subjects: Real Estate; RE; Cheng Fook Jam; 2014/2015 RE; Approach-Avoidance Behaviour; Emotional States; Layout Designs; Promotional Events; Retail Crowding; Satisfaction; Unplanned Purchases
• Online Access: https://scholarbank.nus.edu.sg/handle/10635/222053
• Institution: National University of Singapore

Bachelor's