EFFECTS OF PROMOTIONAL EVENTS IN RETAIL MALLS ON SHOPPING BEHAVIOUR

• 主要作者: TAY SZE MIN
• 其他作者: REAL ESTATE
• 格式: Dissertation
• 語言: English
• 出版: 2014
• 主題: Real Estate; RE; Cheng Fook Jam; 2014/2015 RE; Approach-Avoidance Behaviour; Emotional States; Layout Designs; Promotional Events; Retail Crowding; Satisfaction; Unplanned Purchases
• 在線閱讀: https://scholarbank.nus.edu.sg/handle/10635/222053

Bachelor's