Exploring the culture of an online brand community: A study of a Korean Apple MacBook user community
Master's
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| Format: | Theses and Dissertations |
| Language: | English |
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2011
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| Online Access: | http://scholarbank.nus.edu.sg/handle/10635/25057 |
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| Institution: | National University of Singapore |
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sg-nus-scholar.10635-250572024-10-27T02:41:29Z Exploring the culture of an online brand community: A study of a Korean Apple MacBook user community KIM GYEONGMIN COMMUNICATIONS AND NEW MEDIA CHO HICHANG online brand community, CMC, Goffman, consumer culture Master's MASTER OF ARTS 2011-07-31T18:00:36Z 2011-07-31T18:00:36Z 2010-07-07 Thesis KIM GYEONGMIN (2010-07-07). Exploring the culture of an online brand community: A study of a Korean Apple MacBook user community. ScholarBank@NUS Repository. http://scholarbank.nus.edu.sg/handle/10635/25057 NOT_IN_WOS en |
| institution |
National University of Singapore |
| building |
NUS Library |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
NUS Library |
| collection |
ScholarBank@NUS |
| language |
English |
| topic |
online brand community, CMC, Goffman, consumer culture |
| spellingShingle |
online brand community, CMC, Goffman, consumer culture KIM GYEONGMIN Exploring the culture of an online brand community: A study of a Korean Apple MacBook user community |
| description |
Master's |
| author2 |
COMMUNICATIONS AND NEW MEDIA |
| author_facet |
COMMUNICATIONS AND NEW MEDIA KIM GYEONGMIN |
| format |
Theses and Dissertations |
| author |
KIM GYEONGMIN |
| author_sort |
KIM GYEONGMIN |
| title |
Exploring the culture of an online brand community: A study of a Korean Apple MacBook user community |
| title_short |
Exploring the culture of an online brand community: A study of a Korean Apple MacBook user community |
| title_full |
Exploring the culture of an online brand community: A study of a Korean Apple MacBook user community |
| title_fullStr |
Exploring the culture of an online brand community: A study of a Korean Apple MacBook user community |
| title_full_unstemmed |
Exploring the culture of an online brand community: A study of a Korean Apple MacBook user community |
| title_sort |
exploring the culture of an online brand community: a study of a korean apple macbook user community |
| publishDate |
2011 |
| url |
http://scholarbank.nus.edu.sg/handle/10635/25057 |
| _version_ |
1821190891312775168 |