Influence of Need for Cognition and Product Involvement on Perceived Interactivity: Implications for Online Advertising Effectiveness

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Bibliographic Details
Main Author:	NG LI TING
Other Authors:	COMMUNICATIONS AND NEW MEDIA
Format:	Theses and Dissertations
Language:	English
Published:	2013
Subjects:	perceived interactivity, online advertising, need for cognition, product involvement, advertising effectiveness
Online Access:	http://scholarbank.nus.edu.sg/handle/10635/36525
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Institution:	National University of Singapore
Language:	English

id	sg-nus-scholar.10635-36525
record_format	dspace
spelling	sg-nus-scholar.10635-365252015-01-06T14:05:28Z Influence of Need for Cognition and Product Involvement on Perceived Interactivity: Implications for Online Advertising Effectiveness NG LI TING COMMUNICATIONS AND NEW MEDIA CHO HICHANG perceived interactivity, online advertising, need for cognition, product involvement, advertising effectiveness Master's MASTER OF ARTS 2013-03-31T18:00:25Z 2013-03-31T18:00:25Z 2012-06-29 Thesis NG LI TING (2012-06-29). Influence of Need for Cognition and Product Involvement on Perceived Interactivity: Implications for Online Advertising Effectiveness. ScholarBank@NUS Repository. http://scholarbank.nus.edu.sg/handle/10635/36525 NOT_IN_WOS en
institution	National University of Singapore
building	NUS Library
country	Singapore
collection	ScholarBank@NUS
language	English
topic	perceived interactivity, online advertising, need for cognition, product involvement, advertising effectiveness
spellingShingle	perceived interactivity, online advertising, need for cognition, product involvement, advertising effectiveness NG LI TING Influence of Need for Cognition and Product Involvement on Perceived Interactivity: Implications for Online Advertising Effectiveness
description	Master's
author2	COMMUNICATIONS AND NEW MEDIA
author_facet	COMMUNICATIONS AND NEW MEDIA NG LI TING
format	Theses and Dissertations
author	NG LI TING
author_sort	NG LI TING
title	Influence of Need for Cognition and Product Involvement on Perceived Interactivity: Implications for Online Advertising Effectiveness
title_short	Influence of Need for Cognition and Product Involvement on Perceived Interactivity: Implications for Online Advertising Effectiveness
title_full	Influence of Need for Cognition and Product Involvement on Perceived Interactivity: Implications for Online Advertising Effectiveness
title_fullStr	Influence of Need for Cognition and Product Involvement on Perceived Interactivity: Implications for Online Advertising Effectiveness
title_full_unstemmed	Influence of Need for Cognition and Product Involvement on Perceived Interactivity: Implications for Online Advertising Effectiveness
title_sort	influence of need for cognition and product involvement on perceived interactivity: implications for online advertising effectiveness
publishDate	2013
url	http://scholarbank.nus.edu.sg/handle/10635/36525
_version_	1681081673939156992

Influence of Need for Cognition and Product Involvement on Perceived Interactivity: Implications for Online Advertising Effectiveness

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