Customer retention via data mining

Customer retention via data mining

10.1023/A:1006676015154

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Bibliographic Details
Main Authors: Ng, K., Liu, H.
Other Authors: COMPUTER SCIENCE
Format: Article
Published: 2013
Subjects:
Customer retention
Data mining
Deviation analysis
Feature selection
Multiple level association rules
Online Access:http://scholarbank.nus.edu.sg/handle/10635/39270
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Institution: National University of Singapore

Internet

http://scholarbank.nus.edu.sg/handle/10635/39270

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