Product adoption in online social network

Product adoption in online social network

ICIS 2008 Proceedings - Twenty Ninth International Conference on Information Systems

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Bibliographic Details
Main Authors: Xu, Y.C., Zhang, C., Xue, L., lan Yeo, L.
Other Authors: INFORMATION SYSTEMS
Format: Conference or Workshop Item
Published: 2013
Subjects:
Frequency-rating
Online social network
Product adoption
Product diffusion
Viral marketing
Online Access:http://scholarbank.nus.edu.sg/handle/10635/42701
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Institution: National University of Singapore
Description
Summary:ICIS 2008 Proceedings - Twenty Ninth International Conference on Information Systems

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