Using protocol analysis to understand the effects of web site design on consumer purchase behaviors

Using protocol analysis to understand the effects of web site design on consumer purchase behaviors

Association for Information Systems - 26th International Conference on Information Systems, ICIS 2005: Forever New Frontiers

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Bibliographic Details
Main Authors: Tan, G.W., Lee, E.B.
Other Authors: INFORMATION SYSTEMS
Format: Conference or Workshop Item
Published: 2013
Subjects:
Consumer attitudes
Online purchasing behavior
Protocol analysis
Web site design
Online Access:http://scholarbank.nus.edu.sg/handle/10635/42739
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Institution: National University of Singapore

Internet

http://scholarbank.nus.edu.sg/handle/10635/42739

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