Value co-creation with customers through design toolkits: The importance of preference fit and psychological ownership

• Main Authors: Cui, T., Ye, H., Teo, H.H.
• 其他作者: INFORMATION SYSTEMS
• 格式: Conference or Workshop Item
• 出版: 2013
• 主題: Customer co-design; Design toolkit characteristics; Psychological ownership theory; Self-determination theory
• 在線閱讀: http://scholarbank.nus.edu.sg/handle/10635/42770
• 機構: National University of Singapore

19th European Conference on Information Systems, ECIS 2011