Consumer value co-creation in a hybrid commerce service-delivery system

Consumer value co-creation in a hybrid commerce service-delivery system

10.2753/JEC1086-4415140303

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Bibliographic Details
Main Authors: Oh, L.-B., Teo, H.-H.
Other Authors: INFORMATION SYSTEMS
Format: Conference or Workshop Item
Published: 2013
Subjects:
Customer contact model
Hybrid commerce service-delivery system
Retail channel integration
Service science
Services
Value co-production
Online Access:http://scholarbank.nus.edu.sg/handle/10635/42834
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Institution: National University of Singapore
Description
Summary:10.2753/JEC1086-4415140303

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