Brand name suggestiveness: A Chinese language perspective

10.1016/j.ijresmar.2003.03.002

Saved in:

Bibliographic Details
Main Authors:	Lee, Y.H., Ang, K.S.
Other Authors:	MARKETING
Format:	Article
Published:	2013
Subjects:	Attitude and recall effects Chinese language Suggestiveness
Online Access:	http://scholarbank.nus.edu.sg/handle/10635/43815
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	National University of Singapore

id	sg-nus-scholar.10635-43815
record_format	dspace
spelling	sg-nus-scholar.10635-438152023-10-25T23:22:15Z Brand name suggestiveness: A Chinese language perspective Lee, Y.H. Ang, K.S. MARKETING Attitude and recall effects Chinese language Suggestiveness 10.1016/j.ijresmar.2003.03.002 International Journal of Research in Marketing 20 4 323-335 IJRME 2013-10-09T02:45:59Z 2013-10-09T02:45:59Z 2003 Article Lee, Y.H., Ang, K.S. (2003). Brand name suggestiveness: A Chinese language perspective. International Journal of Research in Marketing 20 (4) : 323-335. ScholarBank@NUS Repository. https://doi.org/10.1016/j.ijresmar.2003.03.002 01678116 http://scholarbank.nus.edu.sg/handle/10635/43815 000187346300003 Scopus
institution	National University of Singapore
building	NUS Library
continent	Asia
country	Singapore Singapore
content_provider	NUS Library
collection	ScholarBank@NUS
topic	Attitude and recall effects Chinese language Suggestiveness
spellingShingle	Attitude and recall effects Chinese language Suggestiveness Lee, Y.H. Ang, K.S. Brand name suggestiveness: A Chinese language perspective
description	10.1016/j.ijresmar.2003.03.002
author2	MARKETING
author_facet	MARKETING Lee, Y.H. Ang, K.S.
format	Article
author	Lee, Y.H. Ang, K.S.
author_sort	Lee, Y.H.
title	Brand name suggestiveness: A Chinese language perspective
title_short	Brand name suggestiveness: A Chinese language perspective
title_full	Brand name suggestiveness: A Chinese language perspective
title_fullStr	Brand name suggestiveness: A Chinese language perspective
title_full_unstemmed	Brand name suggestiveness: A Chinese language perspective
title_sort	brand name suggestiveness: a chinese language perspective
publishDate	2013
url	http://scholarbank.nus.edu.sg/handle/10635/43815
_version_	1781411222722183168

Brand name suggestiveness: A Chinese language perspective

Similar Items