Price competition with reduced consumer switching costs: The case of "wireless number portability" in the cellular phone industry
10.1287/mnsc.1050.0466
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Main Authors: | Shi, M., Chiang, J., Rhee, B.-D. |
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Other Authors: | MARKETING |
Format: | Article |
Published: |
2013
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Subjects: | |
Online Access: | http://scholarbank.nus.edu.sg/handle/10635/43819 |
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Institution: | National University of Singapore |
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