An auction model arising from an Internet search service provider

An auction model arising from an Internet search service provider

10.1016/j.ejor.2004.11.011

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Bibliographic Details
Main Authors: Lim, W.S., Tang, C.S.
Other Authors: MARKETING
Format: Article
Published: 2013
Subjects:
Auction theory
Bayesian Nash equilibrium
Bidding
Game theory
On-line advertising
Search service provider
Online Access:http://scholarbank.nus.edu.sg/handle/10635/43831
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Institution: National University of Singapore
Description
Summary:10.1016/j.ejor.2004.11.011

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