The Differential Interaction of Auditory and Visual Advertising Elements with Chinese and English
10.1509/jmkr.40.4.468.19391
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2013
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sg-nus-scholar.10635-438452023-10-25T23:29:58Z The Differential Interaction of Auditory and Visual Advertising Elements with Chinese and English Tavassoli, N.T. Lee, Y.H. MARKETING 10.1509/jmkr.40.4.468.19391 Journal of Marketing Research 40 4 468-480 2013-10-09T02:46:45Z 2013-10-09T02:46:45Z 2003 Article Tavassoli, N.T., Lee, Y.H. (2003). The Differential Interaction of Auditory and Visual Advertising Elements with Chinese and English. Journal of Marketing Research 40 (4) : 468-480. ScholarBank@NUS Repository. https://doi.org/10.1509/jmkr.40.4.468.19391 00222437 http://scholarbank.nus.edu.sg/handle/10635/43845 000186538900007 Scopus |
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National University of Singapore |
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NUS Library |
| continent |
Asia |
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Singapore Singapore |
| content_provider |
NUS Library |
| collection |
ScholarBank@NUS |
| description |
10.1509/jmkr.40.4.468.19391 |
| author2 |
MARKETING |
| author_facet |
MARKETING Tavassoli, N.T. Lee, Y.H. |
| format |
Article |
| author |
Tavassoli, N.T. Lee, Y.H. |
| spellingShingle |
Tavassoli, N.T. Lee, Y.H. The Differential Interaction of Auditory and Visual Advertising Elements with Chinese and English |
| author_sort |
Tavassoli, N.T. |
| title |
The Differential Interaction of Auditory and Visual Advertising Elements with Chinese and English |
| title_short |
The Differential Interaction of Auditory and Visual Advertising Elements with Chinese and English |
| title_full |
The Differential Interaction of Auditory and Visual Advertising Elements with Chinese and English |
| title_fullStr |
The Differential Interaction of Auditory and Visual Advertising Elements with Chinese and English |
| title_full_unstemmed |
The Differential Interaction of Auditory and Visual Advertising Elements with Chinese and English |
| title_sort |
differential interaction of auditory and visual advertising elements with chinese and english |
| publishDate |
2013 |
| url |
http://scholarbank.nus.edu.sg/handle/10635/43845 |
| _version_ |
1781411227571847168 |