Cross-national logo evaluation analysis: An individual-level approach

10.1287/mksc.1080.0462

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Bibliographic Details
Main Authors:	Van Der Lans, R., Cote, J.A., Cole, C.A., Leong, S.M., Smidts, A., Henderson, P.W., Bluemelhuber, C., Bottomley, P.A., Doyle, J.R., Fedorikhin, A., Moorthy, J., Ramaseshan, B., Schmitt, B.H.
Other Authors:	MARKETING
Format:	Article
Published:	2013
Subjects:	Adaptation Bayesian Concomitant variable Design Gibbs sampling International marketing Logos Mixture models Standardization Structural equation models
Online Access:	http://scholarbank.nus.edu.sg/handle/10635/43858
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Institution:	National University of Singapore

id	sg-nus-scholar.10635-43858
record_format	dspace
spelling	sg-nus-scholar.10635-438582023-10-30T23:00:20Z Cross-national logo evaluation analysis: An individual-level approach Van Der Lans, R. Cote, J.A. Cole, C.A. Leong, S.M. Smidts, A. Henderson, P.W. Bluemelhuber, C. Bottomley, P.A. Doyle, J.R. Fedorikhin, A. Moorthy, J. Ramaseshan, B. Schmitt, B.H. MARKETING Adaptation Bayesian Concomitant variable Design Gibbs sampling International marketing Logos Mixture models Standardization Structural equation models 10.1287/mksc.1080.0462 Marketing Science 28 5 968-985 2013-10-09T02:47:05Z 2013-10-09T02:47:05Z 2009 Article Van Der Lans, R., Cote, J.A., Cole, C.A., Leong, S.M., Smidts, A., Henderson, P.W., Bluemelhuber, C., Bottomley, P.A., Doyle, J.R., Fedorikhin, A., Moorthy, J., Ramaseshan, B., Schmitt, B.H. (2009). Cross-national logo evaluation analysis: An individual-level approach. Marketing Science 28 (5) : 968-985. ScholarBank@NUS Repository. https://doi.org/10.1287/mksc.1080.0462 07322399 http://scholarbank.nus.edu.sg/handle/10635/43858 000270683900013 Scopus
institution	National University of Singapore
building	NUS Library
continent	Asia
country	Singapore Singapore
content_provider	NUS Library
collection	ScholarBank@NUS
topic	Adaptation Bayesian Concomitant variable Design Gibbs sampling International marketing Logos Mixture models Standardization Structural equation models
spellingShingle	Adaptation Bayesian Concomitant variable Design Gibbs sampling International marketing Logos Mixture models Standardization Structural equation models Van Der Lans, R. Cote, J.A. Cole, C.A. Leong, S.M. Smidts, A. Henderson, P.W. Bluemelhuber, C. Bottomley, P.A. Doyle, J.R. Fedorikhin, A. Moorthy, J. Ramaseshan, B. Schmitt, B.H. Cross-national logo evaluation analysis: An individual-level approach
description	10.1287/mksc.1080.0462
author2	MARKETING
author_facet	MARKETING Van Der Lans, R. Cote, J.A. Cole, C.A. Leong, S.M. Smidts, A. Henderson, P.W. Bluemelhuber, C. Bottomley, P.A. Doyle, J.R. Fedorikhin, A. Moorthy, J. Ramaseshan, B. Schmitt, B.H.
format	Article
author	Van Der Lans, R. Cote, J.A. Cole, C.A. Leong, S.M. Smidts, A. Henderson, P.W. Bluemelhuber, C. Bottomley, P.A. Doyle, J.R. Fedorikhin, A. Moorthy, J. Ramaseshan, B. Schmitt, B.H.
author_sort	Van Der Lans, R.
title	Cross-national logo evaluation analysis: An individual-level approach
title_short	Cross-national logo evaluation analysis: An individual-level approach
title_full	Cross-national logo evaluation analysis: An individual-level approach
title_fullStr	Cross-national logo evaluation analysis: An individual-level approach
title_full_unstemmed	Cross-national logo evaluation analysis: An individual-level approach
title_sort	cross-national logo evaluation analysis: an individual-level approach
publishDate	2013
url	http://scholarbank.nus.edu.sg/handle/10635/43858
_version_	1781411229522198528

Cross-national logo evaluation analysis: An individual-level approach

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