The effect of option number in directional comparison

Advances in Consumer Research

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Bibliographic Details
Main Authors:	Hung, Y.-C., Yeung, C.
Other Authors:	MARKETING
Format:	Conference or Workshop Item
Published:	2013
Online Access:	http://scholarbank.nus.edu.sg/handle/10635/43905
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Institution:	National University of Singapore

id	sg-nus-scholar.10635-43905
record_format	dspace
spelling	sg-nus-scholar.10635-439052015-01-25T02:46:38Z The effect of option number in directional comparison Hung, Y.-C. Yeung, C. MARKETING Advances in Consumer Research 36 1018-1019 2013-10-09T02:48:16Z 2013-10-09T02:48:16Z 2009 Conference Paper Hung, Y.-C.,Yeung, C. (2009). The effect of option number in directional comparison. Advances in Consumer Research 36 : 1018-1019. ScholarBank@NUS Repository. 00989258 http://scholarbank.nus.edu.sg/handle/10635/43905 NOT_IN_WOS Scopus
institution	National University of Singapore
building	NUS Library
country	Singapore
collection	ScholarBank@NUS
description	Advances in Consumer Research
author2	MARKETING
author_facet	MARKETING Hung, Y.-C. Yeung, C.
format	Conference or Workshop Item
author	Hung, Y.-C. Yeung, C.
spellingShingle	Hung, Y.-C. Yeung, C. The effect of option number in directional comparison
author_sort	Hung, Y.-C.
title	The effect of option number in directional comparison
title_short	The effect of option number in directional comparison
title_full	The effect of option number in directional comparison
title_fullStr	The effect of option number in directional comparison
title_full_unstemmed	The effect of option number in directional comparison
title_sort	effect of option number in directional comparison
publishDate	2013
url	http://scholarbank.nus.edu.sg/handle/10635/43905
_version_	1681082825169698816

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