Usage and effectiveness of online marketing tools among Business-to-Consumer (B2C) firms in Singapore

10.1016/j.ijinfomgt.2004.12.007

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Bibliographic Details
Main Author:	Teo, T.S.H.
Other Authors:	DECISION SCIENCES
Format:	Article
Published:	2013
Subjects:	Business-to-consumer Online marketing Singapore Websites
Online Access:	http://scholarbank.nus.edu.sg/handle/10635/44113
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Institution:	National University of Singapore

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record_format	dspace
spelling	sg-nus-scholar.10635-441132023-10-30T22:29:27Z Usage and effectiveness of online marketing tools among Business-to-Consumer (B2C) firms in Singapore Teo, T.S.H. DECISION SCIENCES Business-to-consumer Online marketing Singapore Websites 10.1016/j.ijinfomgt.2004.12.007 International Journal of Information Management 25 3 203-213 IJMAE 2013-10-09T03:27:12Z 2013-10-09T03:27:12Z 2005 Article Teo, T.S.H. (2005). Usage and effectiveness of online marketing tools among Business-to-Consumer (B2C) firms in Singapore. International Journal of Information Management 25 (3) : 203-213. ScholarBank@NUS Repository. https://doi.org/10.1016/j.ijinfomgt.2004.12.007 02684012 http://scholarbank.nus.edu.sg/handle/10635/44113 000229982300003 Scopus
institution	National University of Singapore
building	NUS Library
continent	Asia
country	Singapore Singapore
content_provider	NUS Library
collection	ScholarBank@NUS
topic	Business-to-consumer Online marketing Singapore Websites
spellingShingle	Business-to-consumer Online marketing Singapore Websites Teo, T.S.H. Usage and effectiveness of online marketing tools among Business-to-Consumer (B2C) firms in Singapore
description	10.1016/j.ijinfomgt.2004.12.007
author2	DECISION SCIENCES
author_facet	DECISION SCIENCES Teo, T.S.H.
format	Article
author	Teo, T.S.H.
author_sort	Teo, T.S.H.
title	Usage and effectiveness of online marketing tools among Business-to-Consumer (B2C) firms in Singapore
title_short	Usage and effectiveness of online marketing tools among Business-to-Consumer (B2C) firms in Singapore
title_full	Usage and effectiveness of online marketing tools among Business-to-Consumer (B2C) firms in Singapore
title_fullStr	Usage and effectiveness of online marketing tools among Business-to-Consumer (B2C) firms in Singapore
title_full_unstemmed	Usage and effectiveness of online marketing tools among Business-to-Consumer (B2C) firms in Singapore
title_sort	usage and effectiveness of online marketing tools among business-to-consumer (b2c) firms in singapore
publishDate	2013
url	http://scholarbank.nus.edu.sg/handle/10635/44113
_version_	1781411271116062720

Usage and effectiveness of online marketing tools among Business-to-Consumer (B2C) firms in Singapore

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