Net present value techniques and their effects on new product research
Industrial Marketing Management
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2013
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sg-nus-scholar.10635-451032024-11-09T03:53:46Z Net present value techniques and their effects on new product research Haley, G.T. Goldberg, S.M. MARKETING Industrial Marketing Management 24 3 177-190 IMMAD 2013-10-10T05:29:07Z 2013-10-10T05:29:07Z 1995 Article Haley, G.T.,Goldberg, S.M. (1995). Net present value techniques and their effects on new product research. Industrial Marketing Management 24 (3) : 177-190. ScholarBank@NUS Repository. 00198501 http://scholarbank.nus.edu.sg/handle/10635/45103 NOT_IN_WOS Scopus |
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National University of Singapore |
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NUS Library |
| continent |
Asia |
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Singapore Singapore |
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NUS Library |
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ScholarBank@NUS |
| description |
Industrial Marketing Management |
| author2 |
MARKETING |
| author_facet |
MARKETING Haley, G.T. Goldberg, S.M. |
| format |
Article |
| author |
Haley, G.T. Goldberg, S.M. |
| spellingShingle |
Haley, G.T. Goldberg, S.M. Net present value techniques and their effects on new product research |
| author_sort |
Haley, G.T. |
| title |
Net present value techniques and their effects on new product research |
| title_short |
Net present value techniques and their effects on new product research |
| title_full |
Net present value techniques and their effects on new product research |
| title_fullStr |
Net present value techniques and their effects on new product research |
| title_full_unstemmed |
Net present value techniques and their effects on new product research |
| title_sort |
net present value techniques and their effects on new product research |
| publishDate |
2013 |
| url |
http://scholarbank.nus.edu.sg/handle/10635/45103 |
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