Responses to information incongruency in advertising: The role of expectancy, relevancy, and humor
Journal of Consumer Research
Saved in:
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Article |
| Published: |
2013
|
| Online Access: | http://scholarbank.nus.edu.sg/handle/10635/45120 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | National University of Singapore |
Be the first to leave a comment!