The effects of picture-word consistency, processing motivation and repetition on advertisement recall

Journal of Marketing Communications

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Bibliographic Details
Main Authors:	Ang, S.H., Leong, S.M., Lock, K.L.
Other Authors:	MARKETING
Format:	Article
Published:	2013
Subjects:	Advertisement recall Picture-word consistency Processing motivation Repetition
Online Access:	http://scholarbank.nus.edu.sg/handle/10635/45124
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Institution:	National University of Singapore

id	sg-nus-scholar.10635-45124
record_format	dspace
spelling	sg-nus-scholar.10635-451242015-02-25T12:35:13Z The effects of picture-word consistency, processing motivation and repetition on advertisement recall Ang, S.H. Leong, S.M. Lock, K.L. MARKETING Advertisement recall Picture-word consistency Processing motivation Repetition Journal of Marketing Communications 2 1 37-49 2013-10-10T05:29:40Z 2013-10-10T05:29:40Z 1996 Article Ang, S.H.,Leong, S.M.,Lock, K.L. (1996). The effects of picture-word consistency, processing motivation and repetition on advertisement recall. Journal of Marketing Communications 2 (1) : 37-49. ScholarBank@NUS Repository. 13527266 http://scholarbank.nus.edu.sg/handle/10635/45124 NOT_IN_WOS Scopus
institution	National University of Singapore
building	NUS Library
country	Singapore
collection	ScholarBank@NUS
topic	Advertisement recall Picture-word consistency Processing motivation Repetition
spellingShingle	Advertisement recall Picture-word consistency Processing motivation Repetition Ang, S.H. Leong, S.M. Lock, K.L. The effects of picture-word consistency, processing motivation and repetition on advertisement recall
description	Journal of Marketing Communications
author2	MARKETING
author_facet	MARKETING Ang, S.H. Leong, S.M. Lock, K.L.
format	Article
author	Ang, S.H. Leong, S.M. Lock, K.L.
author_sort	Ang, S.H.
title	The effects of picture-word consistency, processing motivation and repetition on advertisement recall
title_short	The effects of picture-word consistency, processing motivation and repetition on advertisement recall
title_full	The effects of picture-word consistency, processing motivation and repetition on advertisement recall
title_fullStr	The effects of picture-word consistency, processing motivation and repetition on advertisement recall
title_full_unstemmed	The effects of picture-word consistency, processing motivation and repetition on advertisement recall
title_sort	effects of picture-word consistency, processing motivation and repetition on advertisement recall
publishDate	2013
url	http://scholarbank.nus.edu.sg/handle/10635/45124
_version_	1681083024569008128

The effects of picture-word consistency, processing motivation and repetition on advertisement recall

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