Predicting the principles of marketing strategy: Cross-border and expertise effects
Journal of Asia-Pacific Business
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2013
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| Online Access: | http://scholarbank.nus.edu.sg/handle/10635/45125 |
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sg-nus-scholar.10635-451252024-11-13T11:56:57Z Predicting the principles of marketing strategy: Cross-border and expertise effects Leong, S.M. MARKETING Cross-border Expertise effects PIMS Journal of Asia-Pacific Business 3 3 3-23 2013-10-10T05:29:41Z 2013-10-10T05:29:41Z 2001 Article Leong, S.M. (2001). Predicting the principles of marketing strategy: Cross-border and expertise effects. Journal of Asia-Pacific Business 3 (3) : 3-23. ScholarBank@NUS Repository. 10599231 http://scholarbank.nus.edu.sg/handle/10635/45125 NOT_IN_WOS Scopus |
| institution |
National University of Singapore |
| building |
NUS Library |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
NUS Library |
| collection |
ScholarBank@NUS |
| topic |
Cross-border Expertise effects PIMS |
| spellingShingle |
Cross-border Expertise effects PIMS Leong, S.M. Predicting the principles of marketing strategy: Cross-border and expertise effects |
| description |
Journal of Asia-Pacific Business |
| author2 |
MARKETING |
| author_facet |
MARKETING Leong, S.M. |
| format |
Article |
| author |
Leong, S.M. |
| author_sort |
Leong, S.M. |
| title |
Predicting the principles of marketing strategy: Cross-border and expertise effects |
| title_short |
Predicting the principles of marketing strategy: Cross-border and expertise effects |
| title_full |
Predicting the principles of marketing strategy: Cross-border and expertise effects |
| title_fullStr |
Predicting the principles of marketing strategy: Cross-border and expertise effects |
| title_full_unstemmed |
Predicting the principles of marketing strategy: Cross-border and expertise effects |
| title_sort |
predicting the principles of marketing strategy: cross-border and expertise effects |
| publishDate |
2013 |
| url |
http://scholarbank.nus.edu.sg/handle/10635/45125 |
| _version_ |
1821206690310127616 |