Defining boundaries of web ads' perceptual fluency effect: Cognitive resources and presentation formats

International Conference on Information Systems (ICIS 2013): Reshaping Society Through Information Systems Design

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Bibliographic Details
Main Authors:	Wang, X., Teo, H.-H.
Other Authors:	INFORMATION SYSTEMS
Format:	Conference or Workshop Item
Published:	2014
Subjects:	Advertisement presentation Online advertising Perceptual fluency Persuasion knowledge Unconsciousness
Online Access:	http://scholarbank.nus.edu.sg/handle/10635/78085
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	National University of Singapore

id	sg-nus-scholar.10635-78085
record_format	dspace
spelling	sg-nus-scholar.10635-780852023-07-20T02:33:49Z Defining boundaries of web ads' perceptual fluency effect: Cognitive resources and presentation formats Wang, X. Teo, H.-H. INFORMATION SYSTEMS Advertisement presentation Online advertising Perceptual fluency Persuasion knowledge Unconsciousness International Conference on Information Systems (ICIS 2013): Reshaping Society Through Information Systems Design 2 1023-1033 2014-07-04T03:12:16Z 2014-07-04T03:12:16Z 2013 Conference Paper Wang, X., Teo, H.-H. (2013). Defining boundaries of web ads' perceptual fluency effect: Cognitive resources and presentation formats. International Conference on Information Systems (ICIS 2013): Reshaping Society Through Information Systems Design 2 : 1023-1033. ScholarBank@NUS Repository. 9781629934266 http://scholarbank.nus.edu.sg/handle/10635/78085 NOT_IN_WOS Scopus
institution	National University of Singapore
building	NUS Library
continent	Asia
country	Singapore Singapore
content_provider	NUS Library
collection	ScholarBank@NUS
topic	Advertisement presentation Online advertising Perceptual fluency Persuasion knowledge Unconsciousness
spellingShingle	Advertisement presentation Online advertising Perceptual fluency Persuasion knowledge Unconsciousness Wang, X. Teo, H.-H. Defining boundaries of web ads' perceptual fluency effect: Cognitive resources and presentation formats
description	International Conference on Information Systems (ICIS 2013): Reshaping Society Through Information Systems Design
author2	INFORMATION SYSTEMS
author_facet	INFORMATION SYSTEMS Wang, X. Teo, H.-H.
format	Conference or Workshop Item
author	Wang, X. Teo, H.-H.
author_sort	Wang, X.
title	Defining boundaries of web ads' perceptual fluency effect: Cognitive resources and presentation formats
title_short	Defining boundaries of web ads' perceptual fluency effect: Cognitive resources and presentation formats
title_full	Defining boundaries of web ads' perceptual fluency effect: Cognitive resources and presentation formats
title_fullStr	Defining boundaries of web ads' perceptual fluency effect: Cognitive resources and presentation formats
title_full_unstemmed	Defining boundaries of web ads' perceptual fluency effect: Cognitive resources and presentation formats
title_sort	defining boundaries of web ads' perceptual fluency effect: cognitive resources and presentation formats
publishDate	2014
url	http://scholarbank.nus.edu.sg/handle/10635/78085
_version_	1772818680665604096

Defining boundaries of web ads' perceptual fluency effect: Cognitive resources and presentation formats

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