When message tailoring backfires: Message opponents counter-argue tailored information more intensely than non-tailored information
Annual meeting of the SPSP, New Orleans, Louisiana
Saved in:
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2014
|
| Online Access: | http://scholarbank.nus.edu.sg/handle/10635/80248 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | National University of Singapore |
| Language: | English |