Supplier-complementor alliances: Enhancing value creation for the ecosystem
1. Suppliers can better protect their positions in an ecosystem by building stronger relationships with ‘complementors’, which are businesses that offer products or services that enhance the value of the core product. Such supplier-complementor alliances (SCAs) can enhance the value of the entire ec...
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2024
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| Online Access: | https://ink.library.smu.edu.sg/ami/261 https://ink.library.smu.edu.sg/context/ami/article/1249/viewcontent/7_AMI_Jul24_SupplierComplementor.pdf |
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| Institution: | Singapore Management University |
| Language: | English |