Circos: Tapping into social media (B)

• Main Authors: WOODARD, Jason, SPROULE, Kevin
• 格式: text
• 語言: English
• 出版: Institutional Knowledge at Singapore Management University 2012
• 主題: Social Media; Sentiment Analysis; Technology in Hospitality; Entrepreneurial Business Strategy; Entrepreneurial and Small Business Operations; Management Information Systems; Strategic Management Policy; Technology and Innovation; Tourism and Travel
• 在線閱讀: https://ink.library.smu.edu.sg/cases_coll_all/16; https://cmp.smu.edu.sg/case/1951
• 機構: Singapore Management University

After a successful presentation in the (A) case, Frederic Langlois, Circos.com general manager in Singapore, headed back to the company headquarters. He brought back not only the possibility of a new client, but also a specific request. The Raffles Hotel had asked him to provide new functionality be...