Circos: Tapping into social media (B)

Circos: Tapping into social media (B)

After a successful presentation in the (A) case, Frederic Langlois, Circos.com general manager in Singapore, headed back to the company headquarters. He brought back not only the possibility of a new client, but also a specific request. The Raffles Hotel had asked him to provide new functionality be...

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Bibliographic Details
Main Authors: WOODARD, Jason, SPROULE, Kevin
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2012
Subjects:
Social Media
Sentiment Analysis
Technology in Hospitality
Entrepreneurial Business Strategy
Entrepreneurial and Small Business Operations
Management Information Systems
Strategic Management Policy
Technology and Innovation
Tourism and Travel
Online Access:https://ink.library.smu.edu.sg/cases_coll_all/16
https://cmp.smu.edu.sg/case/1951
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/cases_coll_all/16
https://cmp.smu.edu.sg/case/1951

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