Lipton Tea in Turkey: Infusing a real flavour of sustainability

This case study discusses the initiatives taken by Unilever, one of the world’s leading fast moving consumer goods companies, to promote sustainability by using the example of Lipton Tea in Turkey. In November 2010 Unilever launched the ambitious ‘Unilever Sustainable Living Plan’, committing to a t...

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Bibliographic Details
Main Authors: ZERRILLO, Philip C., JOSHI, Havovi
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2012
Subjects:
Online Access:https://ink.library.smu.edu.sg/cases_coll_all/45
https://cmp.smu.edu.sg/case/2421
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Institution: Singapore Management University
Language: English
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