Sentosa (B): Creating a platform for integrated customer engagement

• Main Authors: WOODARD, Jason, SPROULE, Kevin
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2013
• Subjects: Marketing; Analytics; Business IT; IT; Information Technology; IT Solution; IT Solution Design; Gamification; Long-term Strategy; Strategy; Promotion Management; Growth; Sentosa; APEX; Advertising and Promotion Management; Business Administration, Management, and Operations; Technology and Innovation
• Online Access: https://ink.library.smu.edu.sg/cases_coll_all/50; https://cmp.smu.edu.sg/case/2801
• Institution: Singapore Management University

This case is the second part of a three-part series on the Sentosa Leisure Group based in Singapore. The three cases focus on: Case (A) – Marketing / Analytics Case (B) – IT solution design Case (C) – Long-term strategy Sentosa (B): After helping Sentosa define their business model in the A case,...