Made in India: Cisco reroutes innovation

• Main Authors: REDDY, Srinivas K., JOSHI, Havovi
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2013
• Subjects: Developing Countries; Emerging Markets; Cross-Functional Management; Teams; Product Development; Reverse Innovation; Frugal Innovation; Disruptive Innovation; Business Administration, Management, and Operations; Technology and Innovation
• Online Access: https://ink.library.smu.edu.sg/cases_coll_all/66; https://cmp.smu.edu.sg/case/2431; https://ink.library.smu.edu.sg/context/cases_coll_all/article/1067/filename/1/type/additional/viewcontent/Interview_with_Anil_Menon.wmv
• Institution: Singapore Management University

This case describes the strategy adopted by Cisco India to develop the Advanced Services Router 901 (‘ASR 901’) which is a next generation 3G/LTE capable mobile backhaul and carrier Ethernet platform that is deployed at a cellular tower site or business premise to backhaul voice and data traffic int...