Singapore Post: Transforming mail services in the Internet age

• Main Authors: KOTHA, Reddi, JOSHI, Havovi
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2013
• Subjects: Transformation; Market Liberalisation; Postal Service; Postal Market; Mail; Organisational Transformation; Crisis; Crisis in Transformation; Leadership; Diversification; Hybrid Companies; Capital Market Expectations; Monopolies; Business Administration, Management, and Operations; Marketing; Organizational Behavior and Theory; Strategic Management Policy; Technology and Innovation
• Online Access: https://ink.library.smu.edu.sg/cases_coll_all/67; https://cmp.smu.edu.sg/case/2861
• Institution: Singapore Management University

This case is set in August 2012, about 10 months after the ‘Ready for the Future’ (RTF) Transformation Programme had been implemented at Singapore Post Limited (SingPost). The programme had been planned in response to the new challenges and opportunities that had arisen in the postal industry. In th...