The daily times in changing times: The Hong Kong Daily Times
The case is set in Hong Kong, with a third generation leader of a successful newspaper facing market challenges as the newspaper’s niche role of providing Chinese news has been eroded by the age of the Internet. Part A of the case provides the context and the current challenges: high production cost...
Saved in:
Main Author: | |
---|---|
Format: | text |
Language: | English |
Published: |
Institutional Knowledge at Singapore Management University
2013
|
Subjects: | |
Online Access: | https://ink.library.smu.edu.sg/cases_coll_all/72 https://cmp.smu.edu.sg/case/3051 |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Institution: | Singapore Management University |
Language: | English |
Summary: | The case is set in Hong Kong, with a third generation leader of a successful newspaper facing market challenges as the newspaper’s niche role of providing Chinese news has been eroded by the age of the Internet. Part A of the case provides the context and the current challenges: high production costs, mixed results with a new magazine business, financial pressures due to lower print sales, a strong culture of success, and start-up online business. Four potential strategies are suggested as the CEO goes to the board for a decision. Part B1 and Part B2 contain different decisions from the board (one for making an acquisition and one for driving organic growth). This allows participants to work in small groups on different change agendas and plans. |
---|