Asia Pacific Breweries: A big gulp for Heineken?

• Main Authors: WYATT, Stephen, MATHUR, Sarita
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2014
• Subjects: Mergers & Acquisitions; Globalisation; Corporate Cultures; Corporate Ideology; Global Branding; Multi-domestic Growth Strategy; Beer; Brewery; Beverage; Asia-Pacific; Business Administration, Management, and Operations; Organizational Behavior and Theory; Strategic Management Policy
• Online Access: https://ink.library.smu.edu.sg/cases_coll_all/78; https://cmp.smu.edu.sg/case/1781
• Institution: Singapore Management University

This case is set in December 2012, shortly after the acquisition of Asia Pacific Breweries Limited (APB) by Heineken N.V.. APB is one of the largest brewers in Asia Pacific with a market footprint in 14 countries. This made it an attractive acquisition target for suitors such as Heineken, a global b...